WILLSFORTUNE™ was founded in 2018 by William Dupree Smith III. Smith views the brand as an “on-going project” at times. WILLSFORTUNE™ intends to evoke the same feeling one gets when wearing their first day of school outfit. The WILLSFORTUNE™ collections & pieces are produced in Hampton, Virginia. 

WILLSFORTUNE™ continues to redefine itself through each release by encouraging the confidence one needs for a good outfit. Don’t be scared.

​

 

WILLSFORTUNE™ is sold minimally online with no notable release schedule.